SOFTLAB ACADEMY BRANDING
Softlab academy is a program in which businesses can test their IT ideas with the help of 2 students in the last year of computer science selected with great care. They will create their IT prototype in just 15 weeks, and at the end of the program, the company will receive a tool which can test the technical feasibility of their idea. This is a great time saverwhich will give companies a significant advantage to help them differentiate from their competitors.
I was asked to create the corporate branding for this program. The idea was to keep it easy to use and easy to make two different aproaches: a logo for businesses and a logo for students. I tried to combine the main concepts: IT, lab, students and business. Here I gather my first drafts for the logo.
